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By [Allison](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry show in Las Vegas high-end jets are tempting purchasers with their sleek silhouettes, [luxurious cabins](https://www.businessnews.com.au/Company/Mission-NewEnergy) - and increasingly, their use of alternative fuels.
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Fuel producers and jetmakers are eager to display unique kinds of aviation fuel deemed less damaging to the environment, from used cooking oil to the [distinctly](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) less attractive meat waste.
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Business jet operators, like airline companies, have bowed to [environmental pressure](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) on air travel and devoted to cutting in [half carbon](https://www.businessnews.com.au/Company/Mission-NewEnergy) emissions by 2050 compared with 2005.
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Their hope is that adopting renewable fuel to suppress emissions could make organization jets more appealing to environmentally conscious purchasers - particularly corporations dealing with concerns over sustainability from investors or green campaign groups.
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The accessibility of less jets might likewise spare the abundant and famous the negative publicity experienced by Britain's Prince Harry and his better half Meghan over a current personal jet trip to southern France.
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Five Gulfstream jets on display screen in Las Vegas are using California-produced fuel from inedible beef tallow.
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The most recent waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," said Bryan Sherbacow, chief commercial officer of Boston-based [biofuel](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) manufacturer World Energy, which [produces fuel](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) from meat waste utilized by Gulfstream.
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"All of our item is inedible."
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A few of the other 79 aircraft on display screen are expected to be powered by 150,000 gallons of other eco-friendly fuel mixes [anticipated](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) to be pumped at the program.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of total annual carbon [emissions](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) worldwide, however can discharge, typically, approximately 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter firm Victor.
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Prince Harry has defended his occasional usage of personal jets to ensure his [family's](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) safety, and has actually stated that on the rare events he does not fly commercially he offsets his emissions.
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But planemakers state events such as the furore over his schedule have included fresh [obstacles](https://pitchbook.com/profiles/company/51278-86) for a market currently aiming to validate its [contribution](https://www.crunchbase.com/organization/mission-newenergy) to [cutting corporate](https://www.crunchbase.com/organization/mission-newenergy) costs.
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"Incidents of flight shaming involving making use of private jets are unfortunate when you consider that our industry has actually provided fuel performance enhancements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.
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Bombardier believes increased sustainable fuel use will assist the industry make [inroads](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) with corporations and wealthy buyers. According to market information, billionaires just have a 19% organization jet [ownership rate](https://www.pinterest.com.au/missionnewenergy/).
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But even an image [transformation -](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) with jets sporting stickers like "this aircraft flies on eco-friendly fuels" and organisers including alternative fuel pumps for going to aircrafts - is unlikely to please all critics at the Oct 22-24 luxury jet occasion.
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Environmentalists and some experts remain hesitant that biojetfuels, usually blended 50-50 with kerosene, will make a considerable effect on public understandings about luxury travel.
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"No amount of [Jatropha](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) or Brazil-nut fuel can make company jets look eco-friendly," said aviation analyst Richard Aboulafia.
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Demand from service jet operators for renewable fuels now far surpasses supply and their interest might drive future production, Sherbacow stated.
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World Energy, which produces 40 million [gallons](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, might broaden production as much as 150 million gallons by 2022.
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Corporate charter business and [specialists](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) are likewise seeing more interest from customers who want to purchase carbon credits to balance out emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a business jet usage research study his business recently completed for a Fortune 500 company.
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"At the end of the day, I think that cost, cost per hour, range, speed and efficiency, that's still the (sales) driver. But I believe people are ending up being more familiar with the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by [Tim Hepher](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) and Alexandra Hudson)
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