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Even the "solo" shoppers can fall into different categories, like those purely seeking please, those exploring their limitations, and those healing from traumatic experiences. That said, there are many different potential customer profiles that your branding can seek to target. Due to the popularity of the Fifty Shades trilogy, sex toys mentioned in the books saw a sales increase of 400 percent.
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The ensuring of customers’ safety while using your products begins during the production phase, as it’s imperative your manufacturer follow safety regulations. The product should be packaged with proper directions to ensure the safe product is used in a safe manner. Furthermore, your website can include disclaimers, FAQs, and instructional videos to educate customers about how to use your products safely and effectively. In the world of social media marketing, many businesses have embraced influencer marketing. In this form of marketing, you enter a contract with an influencer. This contact dictates the influencer markets your product to their following in exchange for monetary compensation.
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If you plan to use images or videos in the marketing of your sex toy business, you should familiarize yourself with laws pertaining to such. On the other hand, if you’re creating images and/or videos, you may want to consider following the same guidelines for business in the adult industry, such as pornography or phone sex. These guidelines require you to obtain a government-issued photo ID verifying the age of anyone you employ in the adult industry. In the case of an audit by law enforcement, you may need to produce said verification.
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This sleek, angled shape also makes the toy convenient to use for clitoral stimulation during intercourse, as it doesn’t take up a lot of space. Because pleasure is highly subjective, our testers couldn’t possibly represent the needs and preferences of every person who may enjoy using a vibrator. Anorgasmia, low libido, genital pain or discomfort, or limited genital function can be factors. In cases of anorgasmia or low libido, a tried-and-true toy such as the Magic Wand may be preferable. I’m a full-time writer and sex educator who has tested more than 200 different sex toys in the past 25 years. I began blogging about sex toys in 2011, and I worked as a toy tester and copywriter for the retailer The Stockroom for several years.
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